Heineken Great Brewfest
EMOTINAL CURRENCY
Cultured
VISIBLE BRAND ACTION™
Digital activation and event experientials engaged Malaysians on the finer points of beer-brewing and drinking—elevating beer culture and social consumption, for unprecedented brand power and profit.
RESULTS
RM 638,763
PR VALUE
RM 2,523,011
TOTAL MEDIA PR VALUE
3,523%
ROI