Tiger Den
EMOTINAL CURRENCY
Courage
VISIBLE BRAND ACTION™
Tiger’s 91-year story told through physical, immersive and interactive exhibits—an experiential which owned the Asian icon’s heritage of courage as cultural pride, and commanded brand power.
RESULTS
31,080
VISITORS
90,262
TOTAL DIGITAL INTERACTIONS
Tiger Den experiential world-building.
Tiger Den experiential world-building.
Concept art for the Tiger Den Heritage Street.
Concept art for the Tiger Den Heritage Street.
Concept art for the Tiger Den Brewing Zone.
Concept art for the Tiger Den Brewing Zone.
Guests explore Tiger Beer labels through the decades.
Guests explore Tiger Beer labels through the decades.
An influencer musing over local artist's interpretation of Tiger Beer milestones.
An influencer musing over local artist's interpretation of Tiger Beer milestones.
A walkalator transports guests into the Tiger Brewing Zone.
A walkalator transports guests into the Tiger Brewing Zone.
Guests brew their own Tiger Beer through an interactive digital experience.
Guests brew their own Tiger Beer through an interactive digital experience.
A working Tiger Beer bottle conveyor brings the brewing experience from the virtual to the physical.
A working Tiger Beer bottle conveyor brings the brewing experience from the virtual to the physical.
The Tiger Crystal interactive unleashes a blast of cold air as it pours.
The Tiger Crystal interactive unleashes a blast of cold air as it pours.
Article detailing the approach and achieved KPIs of the Tiger Den experiential.
Article detailing the approach and achieved KPIs of the Tiger Den experiential.
Article detailing the approach and achieved KPIs of the Tiger Den experiential.
