Guinness Clubhouse
EMOTINAL CURRENCY
Belonging
VISIBLE BRAND ACTION™
Going beyond the clubhouse brief, we designed a home where fan rituals and special matchday moments built meaningful bonds—a strong sense of belonging which earned much brand loyalty.
RESULTS
780 mil
PR REACH
4 mths
OF BOOKINGS SOLD OUT IN 2 WEEKS
+50%
VOLUME GROWTH DESPITE CATEGORY DECLINE
+4 pts
BRAND AFFINITY
The Guinness Clubhouse microsite is open for bookings.
The Guinness Clubhouse microsite is open for bookings.
A snapshot of every football fan's dream staycation, from matchday to leisure spaces and activities.
A snapshot of every football fan's dream staycation, from matchday to leisure spaces and activities.
The football locker-room-inspired dorm, with all the comforts fit for a Premier League team.
The football locker-room-inspired dorm, with all the comforts fit for a Premier League team.
A matchday moment shared is a bond made.
A matchday moment shared is a bond made.
Footie fans battling it out with their favourite teams at the Play Zone.
Footie fans battling it out with their favourite teams at the Play Zone.
Newfound friends continue their football conversation off the pitch.
Newfound friends continue their football conversation off the pitch.
A fan checks in for the ultimate football staycation.
A fan checks in for the ultimate football staycation.
Lovingly celebrating the culture of the game in classic Guinness fashion.
Lovingly celebrating the culture of the game in classic Guinness fashion.
The Gallery showcasing iconic football jerseys.
