Hennessy VS & VSOP
EMOTINAL CURRENCY
Respect
VISIBLE BRAND ACTION™
As mixology trended, we introduced millennials to cognac peers and VS & VSOP cocktail sets to let them show off their art to the world—earning them respect, and Hennessy, a new young market and brand coolness.
RESULTS
0
AD SPEND
RM 870K
PR VALUE
+810%
PR VALUE
2,910%
ROI