House Of Guinness
EMOTINAL CURRENCY
Curiosity
VISIBLE BRAND ACTION™
That’s our larger-than-life walk-in Guinness Draught In A Can immersive experiential in a word. Or surge-and-settle innovation magic that raised curiosity, discovery and wonderment to a higher brand love.
RESULTS
460%
INCREASE IN ORDERS
23 mil
SOCIAL MEDIA IMPRESSIONS
58 mil
EARNED MEDIA IMPRESSIONS
The House Of Guinness experiential blueprint.
The House Of Guinness experiential blueprint.
All onboard for St. James’s Gate Brewery, where the Guinness heritage story began.
All onboard for St. James’s Gate Brewery, where the Guinness heritage story began.
A 360° projection experience has guests completely immersed in the innovative history and legacy of the iconic draught stout.
A 360° projection experience has guests completely immersed in the innovative history and legacy of the iconic draught stout.
Guests get up close with the Guinness innovation called the Widget at the interactive light installation.
Guests get up close with the Guinness innovation called the Widget at the interactive light installation.
How else could one really experience the iconic Guinness surge but to be in a Larger-Than-Life Draught in a Can elevator.
How else could one really experience the iconic Guinness surge but to be in a Larger-Than-Life Draught in a Can elevator.
Hit NITROGEN for surge.
Hit NITROGEN for surge.
The standout store display features Guinness Draught in a Can, the launch-product headlining the House Of Guinness.
The standout store display features Guinness Draught in a Can, the launch-product headlining the House Of Guinness.
Article detailing the approach and achieved KPIs of the House Of Guinness experiential.
