Heineken Ghosted
EMOTINAL CURRENCY
Connection
VISIBLE BRAND ACTION™
Everywhere, Heineken Ghosted Bars transformed cultural tension—ghosting friends because of work—into social playtime, refreshing connections, for some real brand presence.
RESULTS
RM 60 mil
PR VALUE
+0.06 pts
BRAND POWER
+1.00 pts
MEANINGFULNESS
A live map tracker shows invited friends making their way to the bar.
A live map tracker shows invited friends making their way to the bar.
A drinker taps the Ghost Protocol screen at a Heineken bar to invite missed friends and send rides.
A drinker taps the Ghost Protocol screen at a Heineken bar to invite missed friends and send rides.
The Ghost Protocol delivers friends to the Heineken Ghosted Bar.
The Ghost Protocol delivers friends to the Heineken Ghosted Bar.
Friends reconnecting over refreshing ice-cold Heineken.
