Jameson Not-So-Serious
EMOTINAL CURRENCY
Humour
VISIBLE BRAND ACTION™
We got cult fans of Jameson’s ‘easy-going approach to life’ to host parties that poke fun at everyday absurdities—casually turning irreverence into infectious trial, and lol, some serious brand reach.
RESULTS
44,925
REACH
RM 410K
PR VALUE
1,500%
ROI