Born in another time and place, they might have become accomplished thespians at London’s West End or in Hollywood. The chance that makes them what and where they are today is one that has pleased a number of luxury brands and their audiences.

Introducing Sambal Lab, the reputed playwrights of New Consumerism. Approaching every project with an intimate study of brand and consumer, Sambal Lab script a strategy from beginning to end before crafting values, themes and trends into highly engaging, authentic consumer experiences.

With past and current clients the likes of Guinness, Hennessy, Tetley and Jameson—no matter how elaborate or private the brand experience—the response and the returns on investment have been equally dramatic.

Every brand has stories to tell. Few can bring them to life. Even fewer garner critical response.

Sambal Lab bring you Visible Brand Actions™