The Song Remains The Same

April 2nd, 2021

Is the pandemic really changing what agencies offer?

Last year pre-pandemic, I caught the H.E.R. & Missy Elliot cover of Paint It Black. As with most great songs, the Stones' 1966 rock ballad has been covered countless times. But it had also crossed genres, from funk-rock to country to R&B to an orchestral piece on Westworld. In its rebirths through very different times and tastes, the hooks and hi-hats remain the same—and proved commercially successful. And it got me thinking -what if the pandemic is really a lesson in con-sistency, not change?

read the complete article here :

by Jodh Dheensay, partner at Sambal Lab – the agency founded by Queen #Balmidala (occasionally know as Balreet Gill)