Media Publicity Programme
Hong Leong Bank champions Malaysian social entrepreneurs who help build sustainable communities through the HLB Jumpstart platform which provides financial knowledge, branding and marketing, volunteership, tools & digitisation, and commercialisation. It is a quality CSR programme which deserves genuine, widespread media publicity to inspire more.
With no advertising support in the brief, Sambal Lab propose a PR programme which prioritises quality stories over quantity. The programme goes on to achieve high media publicity through mainstream media by offering their editors what they crave most—in-depth, impactful coverage.
46 Total Articles in Mainstream and Online Media.
24 Commendable Headlines from 1-on-1 Interviews and Press Releases.
RM978,129 in PR Value. 64% above KPI of RM600,000.