Crafted, by Hennessy
EMOTINAL CURRENCY
Admiration
VISIBLE BRAND ACTION™
For the French, admiration is the breath taken in when seeing the beautiful. Blending aroma, taste, textures and art, we elevated cognac fans to connoisseurs, and a centuries-old craft to le courant.
RESULTS
5 mil
REACH
5,000
LIP TO LIP LEADS
The Maison Hennessy, reimagined as a fully immersive distilled-to-bottle experiential.
The Maison Hennessy, reimagined as a fully immersive distilled-to-bottle experiential.
The Maison Hennessy in the flesh. Would you believe it's a pop-up?
The Maison Hennessy in the flesh. Would you believe it's a pop-up?
A recreation of the Maison's blending room, lined with hundreds of eaux-de-vie.
A recreation of the Maison's blending room, lined with hundreds of eaux-de-vie.
The gallery chronicles Hennessy's constant quest for excellence through the centuries, and the Maison's unbroken lineage of master blenders.
The gallery chronicles Hennessy's constant quest for excellence through the centuries, and the Maison's unbroken lineage of master blenders.
A French oak barrel display introduces the Maison's cellar maturation process.
A French oak barrel display introduces the Maison's cellar maturation process.
The tasting-notes display unravels the true character of the Hennessy Paradis—the cognac lover's cognac.
The tasting-notes display unravels the true character of the Hennessy Paradis—the cognac lover's cognac.
The pop-up is designed to be spatial and sensorial experience, from the signature red arch entrance of the Maison to the Hennessy tasting lounge.
