Hennessy NBA
EMOTINAL CURRENCY
Coolness
VISIBLE BRAND ACTION™
Totally legit taking Hennessy VIPs 6,000 feet up to a highland-top court and social playground dripped out in NBA street-luxury—only cos elevating game coolness scores big in brand visibility.
RESULTS
6.1 mil
REACH
18 mil
IMPRESSIONS
Highlights include an exhibition match between basketball lifestyle influencers.
Highlights include an exhibition match between basketball lifestyle influencers.
Players take over the Centre Court, NBA style.
Players take over the Centre Court, NBA style.
The Hennessy NBA Centre Court, a neon-drenched lifestyle stage 6,000 feet above sea level.
The Hennessy NBA Centre Court, a neon-drenched lifestyle stage 6,000 feet above sea level.
Guests take on the Slam Dunk Challenge.
Guests take on the Slam Dunk Challenge.
A stirring cheerleading performance charges up the opening ceremony.
A stirring cheerleading performance charges up the opening ceremony.
Courtside photocall for the gram.
